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Instagram Reels: What’s all the Hype and How Should I use Them for my Business?

  In 2020, social media giant Instagram launched their ‘Reels’ section – an in-app competitive feature to TikTok which allows you to upload short-form video content. When used strategically, Reels can be another great way businesses can boost brand reach and exposure. So how should you go about using it and what exactly should you …

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How a Content Calendar Can Fine-Tune Your Social Media Workflow

Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency …

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