An Easy and Customisable Quiz Tool For Your Biz

As digital marketers and communicators, we use a number of different tools to regularly help us create and disseminate content to a variety of different audience.

Whilst creating social media content for our clients we have noticed that quiz style content from sites like Buzzfeed seems to perform really well.

They are often light-hearted and about niche topics that attract a particular audience. It’s that whole curiosity thing, people can’t help but be a little bit intrigued.

We researched quiz tools for a little while but found a lot of them to be incredibly expensive, to have limited customisation, or to be rather tricky to use. We wanted to be able to create content quickly and regularly. Whatever tool we use needs to be able to accommodate this.

We recently found Interact, a tool that enables users to generate leads and drive sales using quizzes. I was a little skeptical at the start, Interact seemed to offer a lot of different things and it seemed more focused on the business using the tool than providing the customer with content of genuine value, but I’ve been pleasantly surprised along the way.

To start with, I created a simple, ‘What’s Your Marketing Spirit Animal’ quiz. They have two functions to start with. You can build your own quiz from scratch or start with a template. Of course, I chose the template option to start with. From here I was directed to choose my industry and you could select more than one out of several options. The next step allows you to chose between the quiz ‘type’. I chose a personality quiz as I was looking for a simple option to start with and this one seemed to tick the box for me. On the next screen, I was presented with 8 different topics to choose from and of course the words ‘spirit animal’ jumped out straight away – it was a no-brainer! Once I got to this section I had the ability to customise the questions and answers. For the point of testing the tool I left them all standard, however, I did alter the appearance of the quiz by adding our corporate colours, our Google font, and logo.

All in all, it took me literally 6 or so minutes to set this up. Obviously, if you want to play around with the features and customise it further it’s going to take more of a time commitment, but it was great to see how quick and easy it could be to set a quiz up!

Personally, I was more interested in creating fun content as I mentioned above, but it is worth noting that Interact has some really cool features that enable you to add Opt-In Forms so people can provide their email or contact information in exchange for the quiz results. Thankfully, it does enable you to allow users to skip the opt-in.

Interact also has Poll and Giveaway features as well as providing reporting data on your quizzes.

How much is this tool going to set you back? Take a look at the pricing chart below.

Ready to build, nurture or evolve your brand?

Get in touch

Content is easy to make, but content that actually feels like your brand is a little harder.

It`s why we don`t think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that`s exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here`s Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.

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Imagine what you could build with real brand clarity.

What if you could articulate exactly what makes your brand worth choosing? Know what you stand for, who you’re here for, where you’re going and what makes your perspective different?

Imagine making decisions with confidence. Communicating your value clearly. Creating work that feels unmistakably yours. Building a brand that people recognise, connect with and remember.

For nearly two decades, we’ve helped businesses explore these questions and turn their answers into meaningful brand strategies.

Now, we’ve brought that thinking together into the Eight Brand Marks™, a framework designed to uncover what makes every brand distinctive.

And we’ve created a new way for you to explore it yourself.

Something new is coming…

Comment ‘Imagine’ to find your Mark.

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Being different isn`t the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That`s because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

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Studio Paper /002
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Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

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Attention and brand building aren’t always the same thing.

We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.

Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.

But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?

Brand strategy is the long game.

Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.

Attention might make you visible but it’s conviction that will make you memorable.

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We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.

Our perspective? They shouldn’t be separated in the first place.

Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.

They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.

We don’t finish the strategy and then ask, ‘Okay, what should this look like?’

The identity is already taking shape through the strategic process.

Because good brand identity is strategic thinking made visible. Not just decoration!

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Posting isn’t dead. Boring content is. 👀

You can still promote your business, your services and what you do, but the way you package it matters.

Create content people actually want to stop, watch and engage with first. Sell second.

Because good marketing shouldn’t always feel like marketing.
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