Search
Close this search box.

The Reputation-Reality Gap: Does Your Brand Meet Expectations?

Reputation-reality

The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling … Read more

Join the Oraco Passage

Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.