Top Front-End Web Development Trends

The speed at which the web development space is changing is rapid. Navigating this landscape and adapting to changes plays a significant role in the work of web developers, as well as the companies they work for. The ability to recognise trends and react accordingly has never been more critical. Web developers are the brains …

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Customer experience

Customer Experience: Blending the Online and Offline

Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service …

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Fotograf HQ Rebrand

5 Signs it’s Time to Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and …

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Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure …

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