“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and are wondering what it means. You already have a beautiful logo; isn’t that enough? Unfortunately, …
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for to how you look, sound, and feel. Ultimately, it is how your customers perceive you, …
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the well-known businesses we know and love today. It’s important to highlight this strategy includes everything …
Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination. They are the key to creating a flourishing workplace culture and attracting your ideal customer. When identifying your brand core, your values can be one of the most difficult to …
Calling all businesses! Are you ready to start building your brand’s colour palette? While some may be excited about developing mood boards and choosing the perfect colours to match their brand, others might find it overwhelming. Having a solid colour palette plays a vital role in your brands’ recognition. They can evoke emotion, make your …
Read moreColour Guide: Your Ultimate Guide to Choosing Your Brand Colours
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility. You may be surprised to find that many major brands change their logo and visual …
Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the very thought of designing something strikes terror into your heart, don’t fret, we’ve got you …
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps in response to feedback. We’re going to explore brand fundamentals, a rebrand vs. a brand …
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance …
Read moreThe Difference Between a Logo and Brand Identity and Why You Need Both
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
