You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of … Read more
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right and partner with a credible and quality influencer, you may find that this partnership is … Read more
Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When it comes to identifying your point of difference, it’s so important to consider this wisely … Read more
If you’re a business owner, we’re sure you would have considered customer retention strategies and asked yourself, “how do I keep my customer’s coming back for more once I have sold them a product or service?”. On the same note, we also understand that customer acquisition is just as challenging, if not more. However, once … Read more
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance … Read more
Many of us have different thoughts that come to mind when we hear the word “troll”. For some, it’s the story of the “Three Billy Goats Gruff and the Troll under the bridge”, for others it’s the small gremlin-like creatures with a lot of hair that we used to play with as kids. In today’s … Read more
When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from … Read more
If you’ve been keeping up with our blogs, as much as I do the Kardashians, you would know by now that we’ve been really into talking about what branding is and why it plays such a vital part in a business’ growth and reputation. As you have been reading, you may have been asking yourself … Read more
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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