Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become a business must-have. Social platforms have evolved to encompass business-oriented capabilities to tend to the … Read more
eDM marketing – or Electronic Direct Mail marketing – are the countless emails that fill your inbox each day. Whether it’s the latest sale at your favourite store or a weekly update from that company you somehow accidentally signed up for, there are so many things eDM marketing can cover. However, how many of these … Read more
Campaigns made simple! We understand that hearing the word campaign sounds rather daunting. It can feel like a lot of work is involved, but we would like to show you how easy and beneficial it can be to run campaigns for your business! Campaigns can be executed in a range of formats and don’t always … Read more
As one month ends, a new one begins, bringing with it a whole lot of new social media features. Trying to stay on top of these trends can be difficult for businesses when 101 other things going on, but it’s important to be across these changes as some features can leverage your business. Sailing Through … Read more
Hashtags have quickly become a “must-have” for social media and digital marketing. With the rapid evolution of the hashtag, the importance of understanding their fundamentals has grown just as quick. There is a lot of the hashtag world that many of us are yet to discover. This includes how to use them, when to use … Read more
It seems like every time we wrap our heads around one new social media feature, ten new features emerge! Keeping up with trends and new features can certainly be challenging for businesses that want to stay relevant – especially when it comes to trying to master each one. If you’re feeling a little overwhelmed and … Read more
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a … Read more
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps in response to feedback. We’re going to explore brand fundamentals, a rebrand vs. a brand … Read more
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our own story across the physical and digital world. But what is social media branding? And … Read more
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