Every brand strives to leave a lasting impression, but this is difficult to achieve without clear branding. Branding isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a clear path
In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,
Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is
Establishing yourself as an industry thought leader has become more important than ever to stand out from the crowd. Being recognised as an expert in your field helps build your brand and presents new opportunities for professional growth. One effective
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to
In today’s digital age, blog writing is a key tool in any business’s tool belt. Not only does it give you a platform to share your ideas, but it also allows you to educate your audience about your product or
The wide world web has and continues to have, a significant impact on our language and how we communicate. You may be forgiven for questioning whether an editorial style guide is still relevant in the digital age. In short, the
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is
At the heart of @joannaphotography.au’s new identity is a refined wordmark designed to balance timeless elegance with a sense of movement and connection.
A sophisticated serif typeface was chosen for its enduring quality, warmth and understated premium feel. The letterforms evoke a sense of craftsmanship and longevity, reflecting the brand’s focus on creating imagery that grows in meaning over time.
Connection between the A and N introduces a sense of movement and continuity, symbolising the relationships, stories and moments that unfold throughout life.
This is why we start with your story. It’s often where the most distinctive part of a brand identity is hiding.
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Filed by: Oraco Agency
Reference: PF-4165
Photo source: @joannaphotography.au
Filed under: #ProjectFile #BrandStrategist #Branding #BrandDesign #LogoDesign
There’s nothing more terrifying than the invasion of AI-generated social posts.
Except, perhaps, thinking branding is just a logo.
Oraco’s top five horror stories. Based on true events.
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#MarketingHumour #top5horrormovies #SocialMediaMarketing #DigitalMarketing #trending
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
A few months into life at Oraco and Kannika is already deep in content plans, client shoots, brand partnerships and lots of ideas for our own branding along the way.
She brings a background in content creation, social media and influencer partnerships, but what we’re loving most is the perspective she brings to the work and the questions she asks along the way.
Very glad to have this face around the studio 🤎
On location with supervision 🤎
We loved teaming up with @joannaphotography.au on this shoot for @waltarahomes.
Together, we created a library of authentic, high-quality content that helps tell the brand`s story across socials, websites, campaigns and beyond.
A well-planned content shoot means months of purposeful content, giving brands the confidence to show up consistently and connect with their audience.
And of course, no shoot would be complete without Bobby, Scott`s very dedicated on-site supervisor, making sure everything ran smoothly 🐾
Photograph: @joannaphotography.au
Meet Kannika, our Brand & Partnerships Coordinator.
Every one of our projects is shaped by the people behind it. Different perspectives, questions and ways of seeing the world. Kannika has already brought all three.
We`re so excited to have her as part of the Oraco and Align team and can`t wait to see the impact she`ll continue to make.
Kannika`s file is now open. Get to know the person behind the notebook, the camera and the coffee ☕
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Filed by: Oraco Agency
Reference: TF-022
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandPartnerships #BrandStory #InfluencerPartnerships
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