Day: July 13, 2023

Which Email Marketing Platform is Best for Your Business?

Deciding on an email marketing platform can be as challenging as selecting a snack for movie night. With countless options available, where do you even begin? In today’s digital age, email marketing plays a crucial role in any successful marketing

Oraco 13/07/2023

Today we’re continuing the IWD momentum by shining a spotlight on incredible women who inspire us every day 💪

Their work is driving real change and accelerating action in our industry. Let’s keep the energy going and celebrate women every day.

Tag a woman who’s making waves in your world!

@jessiestephens90
@womenoftype
@chickofalltrade
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#IWD #IWD2025 #AccelerateAction #WomenInBusiness #EqualityInAction #BusinessWomen #SmallBusiness #WomenLed #Equality #Equity

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Today we’re continuing the IWD momentum by shining a spotlight on incredible women who inspire us every day 💪

Their work is driving real change and accelerating action in our industry. Let’s keep the energy going and celebrate women every day.

Tag a woman who’s making waves in your world!

@jessiestephens90
@womenoftype
@chickofalltrade
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#IWD #IWD2025 #AccelerateAction #WomenInBusiness #EqualityInAction #BusinessWomen #SmallBusiness #WomenLed #Equality #Equity

Let’s turn recognition into real impact!

As we celebrate the progress made, let’s also commit to the action needed to create lasting change.

This International Women’s Day, we’re not just acknowledging the strides we’ve taken but focusing on the steps businesses can take to drive equality forward.

Let’s continue to amplify voices and create workplaces where everyone can thrive ❤️

Head to the link in our bio or visit the pages below for more info 🔗

@internationalwomensday_global
@leaninorg
@the_female_lead
@theparenthood
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#IWD #IWD2025 #AccelerateAction #WomenInBusiness #EqualityInAction #BusinessWomen #SmallBusiness #WomenLed #Equality #Equity

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Let’s turn recognition into real impact!

As we celebrate the progress made, let’s also commit to the action needed to create lasting change.

This International Women’s Day, we’re not just acknowledging the strides we’ve taken but focusing on the steps businesses can take to drive equality forward.

Let’s continue to amplify voices and create workplaces where everyone can thrive ❤️

Head to the link in our bio or visit the pages below for more info 🔗

@internationalwomensday_global
@leaninorg
@the_female_lead
@theparenthood
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#IWD #IWD2025 #AccelerateAction #WomenInBusiness #EqualityInAction #BusinessWomen #SmallBusiness #WomenLed #Equality #Equity

Some wonderful feedback from clients mentored by our Comms Director, @Jessicahumphreysau, through the @melbinnovation Digital Solutions Program 🎯

If you`re looking to increase your online visibility you may be interested in this fantastic program.

The program enables small businesses to access 3 hours of 1:1 mentoring and digital support for just $110.

Don’t miss out - limited subsidised spots available. Apply today via the link in our bio 🤩
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #DigitalInnovation #OnlineVisbility

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Some wonderful feedback from clients mentored by our Comms Director, @Jessicahumphreysau, through the @melbinnovation Digital Solutions Program 🎯

If you're looking to increase your online visibility you may be interested in this fantastic program.

The program enables small businesses to access 3 hours of 1:1 mentoring and digital support for just $110.

Don’t miss out - limited subsidised spots available. Apply today via the link in our bio 🤩
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#OracoAgency #SmallBusinessMelbourne #SmallBusinessMelb #MornPenBusiness #MelbourneBusiness #DigitalExperts #DigitalMedia #SocialMediaMelbourne #SocialMediaMarketing #BusinessSupport #SmallBusinessSupport #DigitalInnovation #OnlineVisbility

Ahh, strategy - an enigma amongst many business owners.

But what exactly is it? Does it have to do with your business plan? Your socials? Your branding?

Luckily, we`ve debunked these myths to help you better understand strategy and how it can benefit your business.

Send us a DM to learn more 💌
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#BrandingAgency #ContentAgency #BusinessStrategy #BusinessMentor #MarketingAgency #VisualIdentity #BrandIdentity #Melbourne #MorningtonPeninsula #Mornington #MornPen #MelbourneCreatives #BrandStrategy #MarketingStrategy #SocialMediaTips #SocialMediaStrategy #ContentTips #ContentCreation #ContentStrategy #OracoAgency #Oraco #Sustainability #Responsibility #BrandValues

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Ahh, strategy - an enigma amongst many business owners.

But what exactly is it? Does it have to do with your business plan? Your socials? Your branding?

Luckily, we've debunked these myths to help you better understand strategy and how it can benefit your business.

Send us a DM to learn more 💌
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#BrandingAgency #ContentAgency #BusinessStrategy #BusinessMentor #MarketingAgency #VisualIdentity #BrandIdentity #Melbourne #MorningtonPeninsula #Mornington #MornPen #MelbourneCreatives #BrandStrategy #MarketingStrategy #SocialMediaTips #SocialMediaStrategy #ContentTips #ContentCreation #ContentStrategy #OracoAgency #Oraco #Sustainability #Responsibility #BrandValues

Ever wondered why some brands just resonate? 🤩

Why they feel familiar, compelling and consistent? That’s the magic of brand archetypes at play.

Archetypes are more than just personality traits, they’re deeply ingrained symbols and storytelling frameworks that shape how a brand looks, sounds and connects with its audience.

Whether it’s the bold Rebel (think Harley-Davidson), the inspiring Creator (Apple), or the nurturing Caregiver (Johnson & Johnson), these archetypes influence everything from tone of voice to colour palettes.

A strong brand archetype helps you consistently align your messaging and visuals, tap into emotions and differentiate from the competition.

When you define your brand archetype, you’re not just designing a brand, you’re crafting a story people want to be part of.

What`s your brand archetype? Tell us in the comments 👇

To read more about brand strategy and how brand archetypes play, head to the link in our bio 🔗
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#BrandStrategy #Branding #BrandArchetype #BrandArchetypes #BrandIdentity #BrandingAgency #ContentCreation #Melbourne #BrandName #VisualIdentity #BrandDesign #GraphicDesigner #LogoDesigner #LogoDesign #BrandDesigner #BrandStrategies #BusinessStrategy #MorningtonPeninsula #Mornington #MornPen #PetLovers #DogCommunity #Copywriting #OracoAgency #Oraco

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Did you know that over 1 billion people worldwide live with a disability?

This includes physical, sensory, cognitive and chronic conditions, however, doesn’t include those who live with temporary, situational or age-related impairments.

Despite these statistcs, many brands still overlook accessibility in their digital and physical spaces, missing out on opportunities to connect, engage and grow.

Creating an inclusive brand isn’t just about compliance, it’s about better experiences for everyone. When you prioritise accessibility, you:

✅ Reach a wider audience: More people can interact with your brand, expanding your customer base.
✅ Enhance user experience: Simple, clear and inclusive design benefits all users, not just those with disabilities.
✅ Improve SEO: Search engines favour brands that are easy to access and navigate.
✅ Showcase your brand values: A commitment to accessibility reflects authenticity, empathy and social responsibility.

From website design to social media content and customer interactions, accessibility should be at the core of your brand strategy. When you create experiences that work for everyone, your brand becomes more impactful, trusted and future-proof.

Read more on how to make your brand more accessible via the link in our bio 👀

Blog written by: @leannenicholsonau

Source: World Health Organization (WHO)
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#AccessibilityMatters #InclusiveDesign #BrandStrategy #UXDesign #BrandReputation #OracoAgency

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We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent | Privacy Policy | Accessibility Statement

Day: July 13, 2023

Which Email Marketing Platform is Best for Your Business?

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