The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to
Research shows, having pets at work can reduce stress, unite teams as well as providing a reason for you to get up and stretch your legs. We have an incredible team at Oraco Agency including our amazing office dogs, Willow
OPINION PIECE With social media constantly changing and adapting, so too are our ways of protesting and activism. While the good ol’ protest march is still very much a thing (COVID aside), an increasing number of social media users are
What makes a brand memorable?
It’s a question we’ve spent a lot of time thinking about.
Over the years, through workshops, conversations, research and more strategy documents than we could count, we started to notice the same themes appearing.
The stories that shaped a business. The beliefs behind it, where it’s going and the people it exists for. How it shows up, the perspective it brings, the impact it wants to make, and whether what it’s building can last.
These are the things we consistently investigate. So we gave each one a mark.
Past > Beliefs > Future > Connection > Identity > Expression > Impact > Longevity
Together, they form our Eight Mark Philosophy. A way of looking a little closer at what already exists within a business and finding the things that can make its brand unmistakably its own.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Filed under: #StudioPaper #BrandStrategy #Branding #BrandStory #BrandIdentity
A few months into life at Oraco and Kannika is already deep in content plans, client shoots, brand partnerships and lots of ideas for our own branding along the way.
She brings a background in content creation, social media and influencer partnerships, but what we’re loving most is the perspective she brings to the work and the questions she asks along the way.
Very glad to have this face around the studio 🤎
On location with supervision 🤎
We loved teaming up with @joannaphotography.au on this shoot for @waltarahomes.
Together, we created a library of authentic, high-quality content that helps tell the brand`s story across socials, websites, campaigns and beyond.
A well-planned content shoot means months of purposeful content, giving brands the confidence to show up consistently and connect with their audience.
And of course, no shoot would be complete without Bobby, Scott`s very dedicated on-site supervisor, making sure everything ran smoothly 🐾
Photograph: @joannaphotography.au
Meet Kannika, our Brand & Partnerships Coordinator.
Every one of our projects is shaped by the people behind it. Different perspectives, questions and ways of seeing the world. Kannika has already brought all three.
We`re so excited to have her as part of the Oraco and Align team and can`t wait to see the impact she`ll continue to make.
Kannika`s file is now open. Get to know the person behind the notebook, the camera and the coffee ☕
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Filed by: Oraco Agency
Reference: TF-022
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandPartnerships #BrandStory #InfluencerPartnerships
Team File 022: Pending 👀
Notebook open.
Camera ready.
Coffee poured.
One more introduction to make...
Tomorrow.
One of the biggest mistakes businesses make is assuming their customers think the same way they do.
You`re often too close to your own business to see what truly makes your brand distinctive.
Sometimes the most valuable thing we can do isn`t create something new. It`s help you recognise what was there all along.
That`s why every branding project we work on starts with understanding, not assumptions.
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