Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service … Read more
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of … Read more
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right and partner with a credible and quality influencer, you may find that this partnership is … Read more
Are you starting a new business? Or perhaps your current business is going through a rebrand? Congratulations! – you’ve got an exciting time ahead (by the way, we know a great creative comms agency that can help you out!). When it comes to identifying your point of difference, it’s so important to consider this wisely … Read more
Are you about to endeavour on an exciting new business journey? You may be under the impression that once you have your logo, you’re all set to venture into the big wide world. And although we understand you’re eager and excited to launch your new business, let’s pause for a second and unpack the importance … Read more
When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so much more. There are so many things to consider when developing a brand strategy. Often … Read more
When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about the brand? It’s easy to feel lost in an array of brands to choose from … Read more
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure … Read more
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