Calling all businesses! Are you ready to start building your brand’s colour palette? While some may be excited about developing mood boards and choosing the perfect colours to match their brand, others might find it overwhelming. Having a solid colour
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility.
With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care
Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer
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