It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to
Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a
As digital marketers and communicators, we use a number of different tools to regularly help us create and disseminate content to a variety of different audience. Whilst creating social media content for our clients we have noticed that quiz style
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