I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time, so we thought it would be good to share some advice … Read more
It started out with a ‘smiley face’, how did it end up like this? Did you know that emojis have a full day dedicated to them? It’s happening every year on the 17th of July! 🙌🏻 Whether you use them in iMessage or emails, emojis are literally everywhere. Add an emoji here and there, … Read more
Before you go click crazy this Christmas, we urge you to stop and think about what you are purchasing and consider what you really need. I know, I know… it’s weird; we are a branding agency that works with businesses to help them increase their reputation and ultimately their sales. However, this doesn’t mean we … Read more
No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of the conversation. Not all negative comments cause harm. Sometimes, these comments can make you aware … Read more
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What … Read more
It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not even having the chance to grow up without it. Well, that’s exactly the reality for … Read more
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to test their online promotional and marketing strategies use the method to gain insight into audience … Read more
Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your entire email list – you need to look professional and it’s best to steer clear … Read more
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a leading indicator of how strong your customer relationships are. It shows what your customers are … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
Build, nurture and evolve your brand with our actionable tips and insights delivered straight to your inbox.
