Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection—an emotional bond that makes your audience feel something when they think about you. Like any great love story, your brand must
In a world where brands strive to be more inclusive and forward-thinking, accessibility is often overlooked. But forward-thinking brands are beginning to change that. Take Coles Group, for example. In 2024, it was ranked number one in Australia’s Access and
Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a
Every brand strives to leave a lasting impression, but this is difficult to achieve without a clear strategy. Brand strategy isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a
In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility.
When building a successful business, creating a logo may not be a top priority. However, it’s an important aspect of your brand that you should give careful consideration to. Before we tell you why it’s important to have a great
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