How Each Social Media Platform Can Benefit Your Business

Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth. Facebook Facebook is a huge platform with 2.91 billion users worldwide. Therefore, an obvious benefit … Read more

The World in Crisis: How the Social Media Giants are Responding

From a global pandemic to unpredictable weather, the world has had its fair share of tragedies over the past few years. However, bad things tend to come in threes. Almost two weeks ago now, devastation hit Ukraine when Vladimir Putin instructed his troops to begin a full-scale invasion. As such, the world has been rocked … Read more

Sailing Through Socials: New Social Media Features – February 2022

Another episode of our IGTV series, Sailing Through Socials is here again to take you through all the new social media features you may have missed. These features are some you may not have heard of but have the power to impact your business positively. In case you missed it, here’s a look at our … Read more

What We Can Expect From Social Media in 2022

As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying up to date on all things social can help ensure you don’t miss a trend … Read more

How to Set and Achieve Your Social Media Goals in 2022

The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media goals last year? Did your business have to pivot and start again? That’s okay – … Read more

How to Create On-Brand Content with Canva

Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the very thought of designing something strikes terror into your heart, don’t fret, we’ve got you … Read more

Social Media Community Management Unpacked

Social media community management

Social media community management is the process of building an authentic community by establishing a space for customers, employees, and partners to interact. Giving brands the opportunity to have meaningful interactions with their audience and create a network in which they can connect, share, and flourish. “Customer experience also referred to as customer service has … Read more

Sailing Through Socials: New Social Media Features – December 2021

Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of new social media features that can benefit your business. On this month’s Instagram IGTV, Kelsey … Read more

New Year, New Social Media Marketing Strategy!

As we enter 2024, it is essential to consider reviewing your brand and communication goals and plans. Creating or revising your social media marketing strategy will set you in good stead for a successful 2024. According to project management company Monday, “Social media takes up a lot of our time. In 2020, users worldwide spent … Read more

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