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Explore our latest thinking on brand, business and creativity, from deeper Studio Papers and original perspectives to observations, stories and ideas from inside the studio.
The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media
Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the
Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of
Find yourself scrolling your favourite social platform and notice video content in your first few scrolls? Us too! Reels have now taken Instagram by the horns and flipped the app around. To compete with video content giant TikTok, Instagram has
It’s almost the end of November which means it’s time to go Sailing Through Socials and look at some new social media features that have surfaced this month. As the holiday season begins, some of these new features are perfect
There are many simple, yet effective ways to elevate your social media to make it stand out and become attractive to social users. Implementing small changes into your accounts that focus on the user’s perspective is an effective way to
Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become
Hopefully by now, you have read our latest blog breaking down what a campaign entails and how you can implement one for your business. Campaigns can be effectively executed on a small or large scale, permitting it aligns with your
As one month ends, a new one begins, bringing with it a whole lot of new social media features. Trying to stay on top of these trends can be difficult for businesses when 101 other things going on, but it’s
Being different isn`t the same as being distinctive.
A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.
That`s because differentiation and distinction do two different jobs.
Differentiation gives people a reason to choose you.
Brand distinction gives them something to recognise, remember and associate with you.
And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.
Because the goal isn`t to be different for the sake of it but to become more confidently and recognisably yourself.
Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.
Link in bio to read more.
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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity
Attention and brand building aren’t always the same thing.
We believe having a perspective is one of the most important parts of building a distinctive brand. But there’s a difference between sharing an opinion because you genuinely believe it and sharing one because you know it will get a reaction.
Trends can be useful, controversial opinions can start conversations, and reach can absolutely be valuable.
But if the perspective you’re putting out there doesn’t align with what you genuinely believe, how you work or what you want your brand to be known for, what is that attention actually building?
Brand strategy is the long game.
Your perspective should have enough conviction behind it that you’re willing to stand by it long after the views, comments and algorithm have moved on.
Attention might make you visible but it’s conviction that will make you memorable.
We’ve seen some interesting conversations lately about where brand strategy ends and brand identity begins, particularly around whether things like logos, colour and typography are really that important.
Our perspective? They shouldn’t be separated in the first place.
Colour, typography, symbolism, imagery, language and tone aren’t simply aesthetic choices made once the “important” strategic work is finished.
When they’re done well, they’re strategic decisions.
They’re informed by what the brand believes, where it’s going, who it needs to connect with, what makes it distinctive and what we want people to recognise and associate with it over time.
We don’t finish the strategy and then ask, ‘Okay, what should this look like?’
The identity is already taking shape through the strategic process.
Because good brand identity is strategic thinking made visible. Not just decoration!
Posting isn’t dead. Boring content is. 👀
You can still promote your business, your services and what you do, but the way you package it matters.
Create content people actually want to stop, watch and engage with first. Sell second.
Because good marketing shouldn’t always feel like marketing.
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#SocialMediaMarketing #ContentMarketing #OracoAgency
Meet Leanne, Co-founder, Creative Director and the curious mind behind a lot of the brands that come through our studio.
She`s usually the one asking why? (and then asking it another five times), digging into the stories, people and ideas behind a business before working out how they can take shape visually.
Outside the studio, you’ll probably find Leanne painting with symphonic metal playing in the background, halfway through a fantasy novel, out exploring with Toby and Simon, or at a gig.
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Filed by: Oraco Agency
Reference: TF-001
Photo source: @joannaphotography.au
Filed under: #TeamFile #BrandStrategist #BrandIdentity #BrandStory #BrandStrategy
Happy Father’s Day to the dads behind the Oraco team 💛
To our dads, stepdads, partners who are dads, and all the father figures who have supported us, shaped us and made us laugh along the way, today is for you.
And a very happy Father’s Day to all the dads and father figures in our wider Oraco community. We hope you’re feeling very loved and appreciated today x
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