Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of new social media features that can benefit your business. On this month’s Instagram IGTV, Kelsey … Read more
Find yourself scrolling your favourite social platform and notice video content in your first few scrolls? Us too! Reels have now taken Instagram by the horns and flipped the app around. To compete with video content giant TikTok, Instagram has now announced that they are focusing on video content for the near future. In a … Read more
It’s almost the end of November which means it’s time to go Sailing Through Socials and look at some new social media features that have surfaced this month. As the holiday season begins, some of these new features are perfect for businesses to increase engagement and conversions as people ramp up their Christmas shopping. Our … Read more
There are many simple, yet effective ways to elevate your social media to make it stand out and become attractive to social users. Implementing small changes into your accounts that focus on the user’s perspective is an effective way to bridge gaps between users and profiles and overall elevate your socials. Creating a sense of … Read more
Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become a business must-have. Social platforms have evolved to encompass business-oriented capabilities to tend to the … Read more
Hopefully by now, you have read our latest blog breaking down what a campaign entails and how you can implement one for your business. Campaigns can be effectively executed on a small or large scale, permitting it aligns with your overarching goals and desired outcome. Running a campaign on your social media platforms is a … Read more
As one month ends, a new one begins, bringing with it a whole lot of new social media features. Trying to stay on top of these trends can be difficult for businesses when 101 other things going on, but it’s important to be across these changes as some features can leverage your business. Sailing Through … Read more
Hashtags have quickly become a “must-have” for social media and digital marketing. With the rapid evolution of the hashtag, the importance of understanding their fundamentals has grown just as quick. There is a lot of the hashtag world that many of us are yet to discover. This includes how to use them, when to use … Read more
It seems like every time we wrap our heads around one new social media feature, ten new features emerge! Keeping up with trends and new features can certainly be challenging for businesses that want to stay relevant – especially when it comes to trying to master each one. If you’re feeling a little overwhelmed and … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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