Author: Oraco

Types of Campaigns: Customer Conversion

A conversion campaign primarily aims to achieve a conversion as the outcome – hence the name! Advertising platform StackAdapt explains it well by stating, “The ultimate goal of any overall campaign strategy is conversions. Even if a campaign is focused

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How Each Social Media Platform Can Benefit Your Business

Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth.

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Types of Campaigns: Customer Acquisition

You would have seen that we’ve been talking a lot about campaigns lately. Hopefully by now, you’ve gotten yourself familiar with what a campaign is (if not, head to this blog). So, we thought the next logical step would be

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Valentine’s Day Campaign: Bras N Things

With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care

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What We Can Expect From Social Media in 2022

As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying

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How to Create On-Brand Content with Canva

Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the

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