In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users
In the world of social media, it is commonly perceived that things posted online are ingenuine or staged and more of a highlight reel than reality. Therefore, the notion of authenticity can sometimes go astray. For businesses and brands, appearing
“Let’s go viral!” – is a phrase that’s definitely easier said than done. However, going ‘viral’ may not be as beneficial as you might think – especially for a business trying to grow on a new platform. TikTok, the rapidly
After two years of being in and out of lockdown, many workplaces are back in the office full time. As a result of time apart, growing teams and a new ‘normal’, team bonding is an important way to ensure your
Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just
It can become quite an overwhelming concept when you think about ensuring your brand is protected online. This is because the digital space is limitless, with multiple websites and pages spanning across the ether. We have created a go-to list
Engaging your audience might be a foreign concept if you are not fully immersed in the social media world. If this is the case, don’t stress. This blog will unpack everything you need to know about social media engagement. Let’s
We’ve all been there before – dreading a task and trying to push it away, but it keeps popping back up. Procrastination is common, and you’ve probably faced a task you have stalled a few times before, whether it was
Pinterest is a wonderful platform that welcomes creativity, originality, and positivity. Many perceive Pinterest as a calm, safe space to learn and be inspired, which couldn’t be more correct. However, what’s commonly underestimated is the fantastic business opportunities that can
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