The wide world web has and continues to have, a significant impact on our language and how we communicate. You may be forgiven for questioning whether an editorial style guide is still relevant in the digital age. In short, the
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can
Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to.
Social media dominates our lives and influencer culture has transformed the way we connect with brands. Amongst this, Jamie Azzopardi stands out as a voice of authenticity. A celebrated celebrity fashion stylist and internet personality, Jamie has built a career
An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms.
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