An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social
BeReal : A Case Study Into the Newest Craze
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms.
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we
The social media advertising industry is a 200 billion dollar industry, and it is growing exponentially every year. With such a big industry, it’s common to wonder whether it’s worth your business advertising on social media. Every business is different,
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone,
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions –
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent | Privacy Policy | Accessibility Statement
