It seems like every time we wrap our heads around one new social media feature, ten new features emerge! Keeping up with trends and new features can certainly be challenging for businesses that want to stay relevant – especially when it comes to trying to master each one. If you’re feeling a little overwhelmed and … Read more
When it comes to business, there is nothing more important than building and protecting your brand’s reputation. In most industries, people tend to search for a business online or ask for a recommendation from a friend. In both instances, people often have a quick scan of the suggested business’ online presence. If you find a … Read more
While it’s not as trendy, youthful or quirky as Instagram or TikTok, LinkedIn has a lot of value to offer, especially when it comes to benefiting your business, brand, or personal profile. LinkedIn used to be viewed as the ideal platform for businesses to scout new talent and likewise the first port of call for … Read more
The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to explore, just to name a few. Let’s not forget about the consumers beyond your followers, … Read more
Hey there Instagrammers! Are you looking for story hacks to take your content to the next level? There are so many tips and tricks popping up on how you can get creative when creating an Instagram story. From filters to stickers, polls to gifs, we’ve done the digging for you to find the top Instagram … Read more
If you’re looking at your Instagram insights right now and feel like you’re not seeing the same results as you used to, don’t fret! Humans can be very fickle about a lot of things, and what we see on our Insta grid is no exception. Giving your engagement, reach or impressions (and more) a boost … Read more
OPINION PIECE With social media constantly changing and adapting, so too are our ways of protesting and activism. While the good ol’ protest march is still very much a thing (COVID aside), an increasing number of social media users are participating in a different phenomenon. Armchair activism, slacktivism, lazy liking – whatever you call it … Read more
“Your brand is a story unfolding across all customer touchpoints.” – Jonah Sachs Most people have some knowledge of what branding is. In this day and age, we are told that even we as individuals are ‘brands’, each telling our own story across the physical and digital world. But what is social media branding? And … Read more
Customer experience is increasingly becoming a priority for businesses large and small. But blending the physical and digital to create a consistent, multi-channel customer experience is often a long way behind. While we traditionally expect a high level of customer service when we interact with people face to face, the same level of customer service … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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