I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time, so we thought it would be good to share some advice … Read more
ith International Women’s Day on the horizon, I saw an opportunity to reflect on what it means to me to be a working mother and the difference it can make to work in a flexible office with a supportive team behind you. You’re probably familiar with the term ‘It takes a village to raise a … Read more
Most of us experience FOMO. Yes, we’ve all had that ‘fear of missing out’… who is out for brunch on Saturday? What happened on Married at First Sight last night? Or even wondering what the latest bikini trend is. For all the social media gurus, marketing lovers and social media devotees, staying active in a … Read more
Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency … Read more
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What … Read more
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to test their online promotional and marketing strategies use the method to gain insight into audience … Read more
Reading and answering emails is a daily requirement for those working as professionals. As a primary form of communication for businesses, it’s important to review the emails that you are sending. Whether you’re emailing potential clients, customers, friends or your entire email list – you need to look professional and it’s best to steer clear … Read more