I’m Not a Regular Mum; I’m a Working Mum!

IWD-Feature

ith International Women’s Day on the horizon, I saw an opportunity to reflect on what it means to me to be a working mother and the difference it can make to work in a flexible office with a supportive team behind you.

You’re probably familiar with the term ‘It takes a village to raise a child,’ but you know what, it takes a village to raise a Mother too. This doesn’t necessarily just mean having a supportive partner, family and friends around you (although that helps A LOT). It can also mean working for a company that understands you as an individual and appreciates that you have a life outside of work.

On occasions, it can be hard, for anyone really, to keep your personal and work life separate. Especially if you are trying to be a successful career woman, a caring mother, a loving partner and an individual in their own right.

So at this point, I am sure you’re wondering what does a working Mum look like?

What a working mum looks like

Being a working Mum can be portrayed in a multitude of ways including:

  • Leaving work at exactly 5pm on the dot, or earlier if you need to do school pick up
  • Not being able to attend meetings due to drop off, pick-ups and extracurricular activities
  • Coming to work with stains on your shirt after hugging your little ones as they eat their breakfast
  • Feeling the dreaded Mum guilt because childcare or school drop-off didn’t go so well
  • Having to leave early to pick up your sick child from childcare or school
  • Spreading your body and mind across a multitude of areas in your life

With all of these examples, I have painted a very busy picture. In some cases, this can make mums sound like a less than desirable employee. However here I am building my career and proving a valuable employee with the support of the team at Oraco.

How I landed my role as Social Media Manager

Before I dazzled my future boss with my fancy resume and list of talents, I was upfront and honest.

I was sweating the entire interview and struggled to breathe but I still told the team I had a 2.5-year-old daughter at home and even admitted that my husband and I were trying for a second child.

Without a bat of an eyelid, my future boss said, “That is not an issue for us Tayler, it has nothing to do with your ability to do this job successfully.”

I felt relief knowing that I was still a desirable employee regardless of my personal choices. Maybe being a working Mum, and potentially pregnant, did not have any impact on my experience, knowledge, passion or drive to be a Social Media Manager.

Of course, I landed the job, high fives all around! I have not looked back since.

My experience as a working mum IWD-2

5 months down the track and here I am writing this blog with an extremely grateful heart. Since starting work at Oraco I have found out that I am pregnant with my second child and the team here couldn’t be happier for me.

I am being challenged mentally and growing professionally every day, within a 4-day working week. Not once have I missed out on a growth opportunity just because I work part-time or because I will be ‘leaving soon,’ you can’t get rid of me that easily!

I have always been a conscientious and passionate career woman, but I found that becoming a mother has further honed my professional skills. My organisational abilities have been amplified tenfold.

Want me to juggle 50 projects at one time? Challenge accepted! Looking for someone who is a great communicator on all fronts? Give me a call! I bring an abundance of experience to Oraco and I am excited to further expand my skillset within my role, while my children grow older.

I understand that I am incredibly lucky to work in such a progressive and supportive workplace, and I know that not all working mothers have experienced this same level of acceptance.

All I can hope is that more workplaces, like Oraco, begin to acknowledge people’s abilities regardless of race, sexual preference, personal beliefs or life choices.

If we are all treated with respect and supported as equals, collectively we will create a more supportive and enjoyable workplace, society and world which will lead to us all being #EachforEqual.

By Tayler Rossetti

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How well do we really recognise brands without their names? 👀

Jess put my brand recognition skills to the test with a series of logos, taglines and imagery, stripped of any additional context.

Some were instantly recognisable. Others took a little more convincing. 😂

It’s a fun reminder of how powerful distinctive visual identities can be, and how much we associate certain shapes, colours and symbols with the brands behind them.

How many did you recognise? Let us know your score below! 👇
Good work starts with good relationships.

One of our favourite parts of what we do is getting to know the people behind the businesses we work with. Understanding their stories, sharing ideas, challenging each other's thinking and seeing those ideas come to life.

Joanna Photography is a perfect example of that. We've had the pleasure of working with Jo on her brand, and more recently, the tables turned when we stepped in front of her camera for our own branding shoot.

Jo embraced our creative direction, brought her own ideas and perspective to the shoot, and captured our team in a way that felt genuinely us.

There's something pretty special about being able to support each other's businesses, collaborate creatively and share a few laughs along the way.

Thanks for being such a wonderful part of our Oraco community, Jo! 🖤
Content is easy to make, but content that actually feels like your brand is a little harder.

It's why we don't think content should begin with, “What should we post this week?”

It should begin much further back.

What do we want to be known for? What does our audience actually care about? What stories are worth telling? And how can we tell them in a way that could only really come from us?

Because when those things are clear, content stops being a constant search for something to say. You have a much stronger foundation to keep coming back to.

And that's exactly why we created the Brand Builder Map and Brand Oracle.

Built on our Eight Brand Marks™ methodolgy, the Brand Builder Map and Oracle helps you explore the foundations of your brand, uncover what makes you distinctive and develop the clarity to guide everything that comes next, including your content.

Because knowing what to say starts with understanding who you are, what you stand for and why people should care.

Here's Kannika behind the scenes capturing some of the content that brings those ideas to life.

Strategy gives you the story and content gives you somewhere to tell it.

Want to build a stronger foundation for your own brand? Explore Brand Oracle and the Brand Builder Map through the link in our bio.
Being different isn't the same as being distinctive.

A business can have a genuine point of difference and still be difficult to remember. It can also offer something remarkably similar to its competitors and become the brand people recognise first.

That's because differentiation and distinction do two different jobs.

Differentiation gives people a reason to choose you.

Brand distinction gives them something to recognise, remember and associate with you.

And while differentiation often looks sideways at competitors, distinction starts by looking inward. At the stories, beliefs, experiences, relationships and perspectives that already make a business unmistakably itself.

Because the goal isn't to be different for the sake of it but to become more confidently and recognisably yourself.

Our latest Studio Paper explores Brand Distinction vs Differentiation, why both matter and where lasting distinction actually comes from.

Link in bio to read more.

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Studio Paper /002
Filed by: Oraco Agency
Reference: SP-002
Photo source: @joannaphotography.au
Filed under: #BrandDistinction #BrandDifferentiation #Branding #BrandIdentity

ABOUT THE AUTHOR

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Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

One Response

  1. Love this T, you are an amazing women and mother thank you for sharing your story and I am so pleased you have found your home ❤

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