Category: Branding

The Importance of Storytelling in Copywriting

Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with

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Is the Luxury Brand Scarcity Strategy Sustainable?

Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a

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brand strategy

What Is Branding and Why Does It Matter?

Every brand strives to leave a lasting impression, but this is difficult to achieve without clear branding. Branding isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a clear path

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