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Oraco’s Round-Up: The Content That Stopped Us Mid-Scroll This Quarter

If you’re anything like us, you are probably subscribed to endless newsletters or have plenty of tabs open that you check regularly for industry updates. Again, if you’re like us, you’ll probably bounce from tab to tab until you see a piece of scroll-stopping content that freezes you in your tracks. Maybe it’s an attention-grabbing … Read more

Implementing Your Editorial Style Guide: The Key for Consistent Comms

Implementing your editorial style guide

Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is … Read more

The Design Programs We Couldn’t Live Without!

https://oraco.com.au/blog/how-to-create-on-brand-content-with-canva/

Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can spend more time on the actual creative ideation. We’ve put together a list of design … Read more

Inclusive Writing: What is it, Why is it Important and Why Not Writing Inclusively Might Hurt Your Business

Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to. Inclusive writing needs to be considered in all forms of business communications; without it, you … Read more

10 Instagram Carousel Post Ideas to Freshen Your Feed

An Instagram carousel post is a great way to create informative and engaging content in your feed. As they are interactive posts with multiple slides, there is potential to be a higher engagement rate as your viewer spends more time on that one post than a static image. This tells the algorithm that your content … Read more

How to Capture Your Customers with Compelling Copy

Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale and a potential customer choosing someone else. In this blog, we speak to Joh Kohler … Read more

5 Things I Learnt at CopyCon (and Why Bean Bags Should be at Every Conference!)

ORA_Blog-Header_CopyCon

OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic … Read more

How a Content Calendar Can Fine-Tune Your Social Media Workflow

Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency … Read more

An Easy and Customisable Quiz Tool For Your Biz

As digital marketers and communicators, we use a number of different tools to regularly help us create and disseminate content to a variety of different audience. Whilst creating social media content for our clients we have noticed that quiz style content from sites like Buzzfeed seems to perform really well. They are often light-hearted and … Read more

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