Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with their copy. Instead of using ChatGPT to churn out content that sounds the same as … Read more
If you’re anything like us, you are probably subscribed to endless newsletters or have plenty of tabs open that you check regularly for industry updates. Again, if you’re like us, you’ll probably bounce from tab to tab until you see a piece of scroll-stopping content that freezes you in your tracks. Maybe it’s an attention-grabbing … Read more
Your editorial style guide is crucial to the communications side of your business. When it comes to implementing your editorial style guide, it’s crucial that everyone adheres to the style guide, your communications are consistent, and you know everyone is on the same page. Creating your editorial style guide (sometimes called a language guide) is … Read more
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can spend more time on the actual creative ideation. We’ve put together a list of design … Read more
Have you ever heard the saying, ‘sticks and stones may break my bones, but words can never hurt me?’ Well, we’ll have to agree to disagree here. Words can cause feelings of pain and loneliness – even without meaning to. Inclusive writing needs to be considered in all forms of business communications; without it, you … Read more
Instagram carousels aren’t just a trend, they’re a high-impact format that can boost engagement, educate your audience and build brand trust. When used well, they outperform single-image posts and give you two chances to stop the scroll (thanks to the second-slide effect). Whether you’re a service-based business, product-led brand, or content creator, carousels offer flexibility, … Read more
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale and a potential customer choosing someone else. In this blog, we speak to Joh Kohler … Read more
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic … Read more
Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency … Read more