You know the feeling you get waiting for a parcel you’ve been excited about? That mix of curiosity, excitement, and a little impatience? That’s the magic of anticipation. And it’s not just for birthdays and online shopping sprees – in marketing, anticipation is a powerful tool that can make your audience eager, engaged, and already … Read more
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps a little boutique store in the next suburb? Now, consider why you love it. Chances are they’ve nailed their customer retention. This may be done through several ways, including exclusive discounts, first access … Read more
Customer acquisition is one of the most critical goals for any growing business, and one of the hardest to get right. It’s not just about getting your name out there; it’s about turning strangers into loyal customers through the right messaging, strategy, and execution. That’s where acquisition campaigns come in. In this blog, we look … Read more
With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care and inner happiness. Self-love and empowerment have become a growing trend across various campaigns over … Read more
As we enter 2024, it is essential to consider reviewing your brand and communication goals and plans. Creating or revising your social media marketing strategy will set you in good stead for a successful 2024. According to project management company Monday, “Social media takes up a lot of our time. In 2020, users worldwide spent … Read more
Hopefully by now, you have read our latest blog breaking down what a campaign entails and how you can implement one for your business. Campaigns can be effectively executed on a small or large scale, permitting it aligns with your overarching goals and desired outcome. Running a campaign on your social media platforms is a … Read more