At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to facilitate effective communication. Let’s dive in! Why is communication so important? Firstly, why is communication … Read more
In the world of social media, it is commonly perceived that things posted online are ingenuine or staged and more of a highlight reel than reality. Therefore, the notion of authenticity can sometimes go astray. For businesses and brands, appearing as truthful, genuine, and honest as well as humanising your brand is essential for online … Read more
After two years of being in and out of lockdown, many workplaces are back in the office full time. As a result of time apart, growing teams and a new ‘normal’, team bonding is an important way to ensure your team is thriving and constantly improving. Many perceive team bonding activities as unnecessary – especially … Read more
We’ve all been there before – dreading a task and trying to push it away, but it keeps popping back up. Procrastination is common, and you’ve probably faced a task you have stalled a few times before, whether it was an assignment at school, a small yet time-consuming task at work, or even just folding … Read more
Creating a fun, thriving workplace is a common goal for businesses. However, getting the balance right can be tricky. As cool as slides in the office and free food Fridays are, employees are more likely to value connection, support, and transparency. Here are some simple ways to create a workplace your employees love coming to. … Read more
Each year on the fourth Saturday in October, people all around the world celebrate Make a Difference Day and how you can make a positive change in the world or someone’s life. From helping your grandparents do the shopping to volunteering your time to a local charity, there are many ways to lend a hand. … Read more
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps in response to feedback. We’re going to explore brand fundamentals, a rebrand vs. a brand … Read more
Research shows, having pets at work can reduce stress, unite teams as well as providing a reason for you to get up and stretch your legs. We have an incredible team at Oraco Agency including our amazing office dogs, Willow Winx and Toby. If you’re considering making your office dog or pet friendly, we’ve put … Read more
When we think about branding, our mind often goes to a pretty business logo and signage, along with the overall aesthetic of a business. While this does make up a part of your brand, in essence, a brand is so much more. There are so many things to consider when developing a brand strategy. Often … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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