In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted us to conduct a new research project, aimed at unravelling the efficacy of hashtags on … Read more
It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We began to rely on ChatGPT and other AI sites – almost like Google – to … Read more
Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks … Read more
OPINION PIECE Aussie Swifties, drop everything now! Taylor Swift is gracing our humble shores next year for seven shows and seven shows only. After sitting in excruciatingly painful Ticketek queues and getting nowhere, I finally secured tickets the *old-fashioned way* i.e. sending a friend to the physical box office while I was at work, screaming … Read more
If you’re anything like us, you are probably subscribed to endless newsletters or have plenty of tabs open that you check regularly for industry updates. Again, if you’re like us, you’ll probably bounce from tab to tab until you see a piece of scroll-stopping content that freezes you in your tracks. Maybe it’s an attention-grabbing … Read more
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, … Read more
Website design has come a long way in the past 30 years, with ever-evolving technology, meaning that we are constantly discovering new capabilities, opportunities, standards, and user expectations that need to be considered. In web design, we see design trends that are not only influenced by tech capabilities, but also fashion, culture, art, social media … Read more
If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020. Despite them being relatively new to the app, it’s hard to imagine Instagram without them. … Read more
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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