Digital marketing is one of those things that can feel exciting and overwhelming in equal measure. With endless platforms, ever-changing algorithms, new trends popping up daily, and more marketing ‘must-dos’ than you can poke a stick at, it’s easy for
Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with
First, it was filtered selfies. Then came Boomerangs. Stories. Then Reels. Now? Instagram has dropped a new standalone video editing app Edits, designed to rival the likes of TikTok’s CapCut. If you’re a small business owner who’s already juggling 67
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear
Creating a new product as a business is exciting, especially the anticipation before releasing it to your audience. While you’ve likely poured time, energy, and probably a few sleepless nights into bringing it to life, the question now is how
In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
We all know that social media is no stranger to change. It’s constantly evolving, and new updates are always just around the corner. TikTok is no exception. Since the platform’s launch in 2012 (or should we say Musical.ly?), it’s undergone
Influencer marketing has defied expectations and is now often considered a vital part of any business’s marketing budget. In 2023, the business of ‘influencing’ is only set to increase and as it does, it poses genuine questions about what is
While everyone can write, not everyone can write well. Today, social media dominates and influences most of our lives – with everything from who we follow to what we purchase. Keeping up to date with latest trends and features means
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