If you’ve been keeping up with our blogs, as much as I do the Kardashians, you would know by now that we’ve been really into talking about what branding is and why it plays such a vital part in a
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand
So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the
This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the
Remember the Yellow pages? That big, chunky book that you got delivered every year without asking, only for it to be used as a spider squasher or a step to get the chocolate off the top shelf? Well, it still
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