So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the
Whether you pronounce it ‘GIF’ or ‘JIF’, we’re almost certain that you’ve used these fun little animations at least once in your life! But did you know that you can actually create custom GIFs, specific to your brand? Let’s dumb
In times like the present, there’s never been a greater need to view and treat your social media channels as a customer service tool. Sure, we can email or phone a business, but in reality, most of the time we
I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to
No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a
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