Author: Leanne Nicholson

The Art and Science of Design Principles

Design isn’t just about making things look pretty. It’s a delicate balance of form, function and psychology that creates experiences that stick with people long after they’ve scrolled, clicked or walked away. Behind every jaw-dropping design are design principles. Rules,

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Why Accessibility is Essential for Your Brand

In a world where brands strive to be more inclusive and forward-thinking, accessibility is often overlooked. But forward-thinking brands are beginning to change that. Take Coles Group, for example. In 2024, it was ranked number one in Australia’s Access and

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Is the Luxury Brand Scarcity Strategy Sustainable?

Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a

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brand strategy

What Is Branding and Why Does It Matter?

Every brand strives to leave a lasting impression, but this is difficult to achieve without clear branding. Branding isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a clear path

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The Magic of Colour Psychology in Branding

In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,

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Mastering the Art of Email Marketing Design

Email marketing remains one of the oldest yet most effective communication methods for a business. In fact, there are over 4 billion daily email users, and email’s return on investment (ROI) is an impressive $36 USD for every $1 USD

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https://oraco.com.au/blog/how-to-create-on-brand-content-with-canva/

The Design Programs We Couldn’t Live Without!

Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can

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