In a world where brands strive to be more inclusive and forward-thinking, accessibility is often overlooked. But forward-thinking brands are beginning to change that. Take Coles Group, for example. In 2024, it was ranked number one in Australia’s Access and
Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a
Every brand strives to leave a lasting impression, but this is difficult to achieve without a clear strategy. Brand strategy isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a
In a world full of brands competing for your attention, have you ever wondered what makes you choose one brand over another? Is it the logo, the packaging, or perhaps the catchy slogan? While these elements certainly play a part,
Email marketing remains one of the oldest yet most effective communication methods for a business. In fact, there are over 4 billion daily email users, and email’s return on investment (ROI) is an impressive $36 USD for every $1 USD
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to
Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can
Starting a new business can be daunting, and knowing where to start is hard. You need to decide on your business structure and type, choose a name, create your brand identity, and develop some corporate stationery. Then, there’s working out
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for
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