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Trick or Treat?: The Origins of Halloween and Celebrating Responsibly

The pumpkins and fake cobwebs are out, the lolly shelves are stocked, and conversations about costumes are in full force. Despite being celebrated by the masses in America, the Halloween fever is slowly starting to creep its way across the ocean to Australia.  With more of us than ever donning our best costumes and consuming …

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When and Why You Should Use a Professional Designer

In the fast-paced world of business, first impressions matter more than ever. Your brand’s visual identity, online presence, and marketing materials can make or break your success. While the allure of DIY design tools is undeniable, there are times when the expertise of a professional designer can truly elevate your brand and streamline your success. …

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Reputation-reality

The Reputation-Reality Gap: Does Your Brand Meet Expectations?

The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling …

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