In today’s digital age, blog writing is a key tool in any business’s tool belt. Not only does it give you a platform to share your ideas, but it also allows you to educate your audience about your product or service offering. One crucial mistake your business can make is not proactively choosing to share … Read more
Capturing your customer’s attention with compelling copy is an art and a skill that can be honed and practised over time. But finding your way with words and wowing with wisdom and wit can be the difference between a sale and a potential customer choosing someone else. In this blog, we speak to Joh Kohler … Read more
OPINION PIECE Bean bags, belly laughs and Benedict Cumberbatch cutouts. These were only some of the things present at CopyCon 2022, run by Kate Toon’s The Clever Copywriting School. But aside from the free lunchtime massages, designated ‘chill out’ zone, and mountain loads of delicious food was a wealth of knowledge delivered by 18 fantastic … Read more
A picture might tell a thousand words, but a thousand words can paint a damn good picture, too! The power of words is apparent in every piece of copy you write for your website. Good copywriting can create conversions – whether it’s a product or service sale, newsletter signup, or social media follow – and … Read more
eDM marketing – or Electronic Direct Mail marketing – are the countless emails that fill your inbox each day. Whether it’s the latest sale at your favourite store or a weekly update from that company you somehow accidentally signed up for, there are so many things eDM marketing can cover. However, how many of these … Read more
You may have heard of a brand style guide. But, have you ever heard of an editorial style guide? Like an overall brand style guide, an editorial style guide is a comprehensive document that collates and outlines the language associated with your brand, as well as standards for grammar, spelling, sentence structure, and tone of … Read more
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