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The Difference Between Logo Design and Branding

“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and are wondering what it means. You already have a beautiful logo; isn’t that enough? Unfortunately, … Read more

Strategy Myths Busted!

For those of you who have been working in the business for a while, you would have heard the word strategy being used in meetings, and it’s likely you have used it yourself! The word strategy is a broad term and can be applied to almost any marketing activity. With this in mind, we thought … Read more

5 Signs it’s Time to Rebrand

Fotograf HQ Rebrand

It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. A consistent brand builds recognition and … Read more

Why Brand Consistency is Key

You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand the ad is for before the logo appears, or the name is announced. I’m sure … Read more

Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down … Read more

Baffled by Branding, Brand Strategy & Brand Identity? Let us Break it Down For You!

Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun … Read more

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