How we Prioritise Effective Communication at Oraco

At Oraco, we believe effective and efficient communication is the key to success. As an agency, we work in a fast-paced environment, so ensuring we communicate clearly with one another is essential. We use various tools and meeting styles to

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Strategy Myths Busted!

For those of you who have been working in the business for a while, you would have heard the word strategy being used in meetings, and it’s likely you have used it yourself! The word strategy is a broad term

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Creating a Cohesive Social Feed

Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience

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Visual changes on Instagram, where do we start?!

In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users

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The Importance of Humanising Your Brand Online

In the world of social media, it is commonly perceived that things posted online are ingenuine or staged and more of a highlight reel than reality. Therefore, the notion of authenticity can sometimes go astray. For businesses and brands, appearing

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Tips for Brand Building Through Website Design

Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for

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Top TikTok Tips and Trends

“Let’s go viral!” – is a phrase that’s definitely easier said than done. However, going ‘viral’ may not be as beneficial as you might think – especially for a business trying to grow on a new platform. TikTok, the rapidly

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Brands We Love: Oraco’s
Favourite Brands

We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the

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The Benefits of Team Bonding

After two years of being in and out of lockdown, many workplaces are back in the office full time. As a result of time apart, growing teams and a new ‘normal’, team bonding is an important way to ensure your

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