Vision, Mission, Values and Why: The Importance of Brand Purpose

So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down … Read more

Changes to Sharing and Viewing News on Facebook in Australia

Facebook Changes

This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news from publisher’s pages, including big news organisations. Facebook has come out saying that they “made … Read more

2020: The Year of Digital Transformation

2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the case for most other non-essential businesses. Many lost business, were forced to adhere to trading … Read more

What are Branded Instagram Story GIFs?

Whether you pronounce it ‘GIF’ or ‘JIF’, we’re almost certain that you’ve used these fun little animations at least once in your life! But did you know that you can actually create custom GIFs, specific to your brand? Let’s dumb it down a bit Before we get too ahead of ourselves, we should probably explain … Read more

Black Friday – Shop till you Drop or Stop the Unnecessary Shop?

Like a lot of American traditions, Black Friday has (over the years) caught on within the Australian retail scene, promising bargain buys that you’ll never be able to get again!! They’re always limited in edition, while stocks last or never seen before discounts. Are they really though? One study showed that 60% of all items … Read more

The Results of the 2020 Yellow Social Media Report are in…

Remember the Yellow pages? That big, chunky book that you got delivered every year without asking, only for it to be used as a spider squasher or a step to get the chocolate off the top shelf? Well, it still exists! Much like everything though, it now exists in an online capacity, and every year … Read more

Adapting to Change: It’s Time to Shift Your Focus

I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time, so we thought it would be good to share some advice … Read more

Consider Conscious Consumption This Christmas

Before you go click crazy this Christmas, we urge you to stop and think about what you are purchasing and consider what you really need. I know, I know… it’s weird; we are a branding agency that works with businesses to help them increase their reputation and ultimately their sales. However, this doesn’t mean we … Read more