Remember the Yellow pages? That big, chunky book that you got delivered every year without asking, only for it to be used as a spider squasher or a step to get the chocolate off the top shelf? Well, it still exists! Much like everything though, it now exists in an online capacity, and every year … Read more
In 2020, social media giant Instagram launched their ‘Reels’ section – an in-app competitive feature to TikTok which allows you to upload short-form video content. When used strategically, Reels can be another great way businesses can boost brand reach and exposure. So how should you go about using it and what exactly should you … Read more
In times like the present, there’s never been a greater need to view and treat your social media channels as a customer service tool. Sure, we can email or phone a business, but in reality, most of the time we want an immediate response and as we’re living in a digital world where we typically … Read more
I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time, so we thought it would be good to share some advice … Read more
It started out with a ‘smiley face’, how did it end up like this? Did you know that emojis have a full day dedicated to them? It’s happening every year on the 17th of July! 🙌🏻 Whether you use them in iMessage or emails, emojis are literally everywhere. Add an emoji here and there, … Read more
Most of us experience FOMO. Yes, we’ve all had that ‘fear of missing out’… who is out for brunch on Saturday? What happened on Married at First Sight last night? Or even wondering what the latest bikini trend is. For all the social media gurus, marketing lovers and social media devotees, staying active in a … Read more
Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency … Read more
No one likes receiving negative comments or reviews. Unfortunately, negative comments are often out of your control and can occur at any time. But negative comments online provide your business with an opportunity to respond and be a part of the conversation. Not all negative comments cause harm. Sometimes, these comments can make you aware … Read more
It’s hard to remember a time when hours scrolling on your ‘For You’ tab on TikTok or Reels on Instagram wasn’t a distinct part of our everyday routine. But imagine being surrounded by social media your whole life and not even having the chance to grow up without it. Well, that’s exactly the reality for … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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