In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted us to conduct a new research project, aimed at unravelling the efficacy of hashtags on … Read more
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience a sense of who you are and what you have to offer through a collection … Read more
Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth. Facebook Facebook is a huge platform with 2.91 billion users worldwide. Therefore, an obvious benefit … Read more
As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying up to date on all things social can help ensure you don’t miss a trend … Read more
The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media goals last year? Did your business have to pivot and start again? That’s okay – … Read more
Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of new social media features that can benefit your business. On this month’s Instagram IGTV, Kelsey … Read more
It’s almost the end of November which means it’s time to go Sailing Through Socials and look at some new social media features that have surfaced this month. As the holiday season begins, some of these new features are perfect for businesses to increase engagement and conversions as people ramp up their Christmas shopping. Our … Read more
There are many simple, yet effective ways to elevate your social media to make it stand out and become attractive to social users. Implementing small changes into your accounts that focus on the user’s perspective is an effective way to bridge gaps between users and profiles and overall elevate your socials. Creating a sense of … Read more
Social media marketing has grown immensely in recent years, reaching heights no one could have anticipated. The power of social media has created movements, evolutions and strengthened connections all over the world. In more recent years, social media has become a business must-have. Social platforms have evolved to encompass business-oriented capabilities to tend to the … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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