Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection – an emotional bond that makes your audience feel something when they think about you. Like any great love story, your
Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a
In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
It’ll come as a surprise to basically no one that ChatGPT was one of the top-searched trends in 2023. Looking back, it’s strange to think about – one minute it wasn’t there, and then BOOM – it just appeared. We
The pumpkins and fake cobwebs are out, the lolly shelves are stocked, and conversations about costumes are in full force. Despite being celebrated by the masses in America, the Halloween fever is slowly starting to creep its way across the
In the fast-paced world of business, first impressions matter more than ever. Your brand’s visual identity, online presence, and marketing materials can make or break your success. While the allure of DIY design tools is undeniable, there are times when
The wide world web has and continues to have, a significant impact on our language and how we communicate. You may be forgiven for questioning whether an editorial style guide is still relevant in the digital age. In short, the
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we
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