When a new year rolls around, it’s easy to feel the pressure to reinvent everything – your marketing, your brand, your strategy, even your social media aesthetic. The idea of ‘new year, new me’ can sneak its way into business thinking, too. But here’s a little secret: you don’t need to start from scratch to … Read more
As 2025 begins to wind down, most of us are ready to take a breather, celebrate the year’s wins, and (finally) enjoy some time away from the inbox. But before you officially put the out of office on, it’s worth doing a little groundwork by creating a business checklist to make sure you hit the … Read more
Once upon a time, a small business started on its journey. The business owner had a brilliant idea for their product/service offering, and knew it would be loved by their target audience, but didn’t know how to communicate it with their copy. Instead of using ChatGPT to churn out content that sounds the same as … Read more
No one likes being treated like a number, and with the rise of AI, copy and marketing is starting to sound a little same-same as businesses look for ways to save time and outsource work. Whether it’s a generic ‘Dear Customer’ email or a bland product description that’s clearly been written by ChatGPT, we’ve all … Read more
Creating a new product as a business is exciting, especially the anticipation before releasing it to your audience. While you’ve likely poured time, energy, and probably a few sleepless nights into bringing it to life, the question now is how to create a product launch campaign worthy of your brilliant new product. Launching with impact … Read more
Breaking into the US market isn’t easy, even for big-name brands. It’s crowded, competitive and full of companies trying to Americanise their identity just to get noticed. But Aussie underwear label Bonds did the opposite. They showed up as their full, unfiltered selves – cheeky, bold and proudly Australian. And honestly, it’s a masterclass in … Read more
Ever wondered why some brands feel like your best mate while others seem like that wise mentor you admire? It’s all about brand archetypes, powerful personality profiles that give brands a memorable edge. By embracing archetypes, businesses can connect with their audience in a way that feels familiar, authentic and engaging. When a brand speaks … Read more
Ethical marketing has become a key differentiator for brands in an era when consumers are more informed and values-driven than ever. It extends beyond selling products to building trust, fostering transparency, and prioritising social responsibility. Ethical marketing is crucial for businesses looking to develop long-term customer loyalty and a strong reputation. So, what exactly is … Read more
Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection – an emotional bond that makes your audience feel something when they think about you. Like any great love story, your brand must be engaging, trustworthy, and unforgettable. So, how do you make your audience fall … Read more