The Benefits of Team Bonding

After two years of being in and out of lockdown, many workplaces are back in the office full time. As a result of time apart, growing teams and a new ‘normal’, team bonding is an important way to ensure your team is thriving and constantly improving. Many perceive team bonding activities as unnecessary – especially when workloads are full. However, today we will unpack the benefits of team bonding and why it should be high on your list of priorities.

Teamwork makes the dream work, right? Teamwork is essential no matter your industry. Having a strong team allows for staff members to support one another, regardless of the task at hand. Learning how to work together effectively will create efficiency for future tasks. Let’s dive into some values that will thrive with adequate team bonding.

Communication

A significant part of effective teamwork is communication. Through team activities, your goal should be to increase the ease of team communication. A successful team consists of team members who can comfortably communicate clearly with each other. A popular team bonding activity is completing a blindfolded obstacle course.

Although, at first this activity may seem silly and obscure, the notion behind it allows for team members to fully rely on each other’s communication skills throughout the challenge. Not only this, but team members also must listen carefully to each other. The success (or failure!) of this activity should give you a pretty good indicator of whether your team’s communication is optimised.

Confidence

Another important benefit of team bonding is the confidence that stems from a well-working team. Confidence comes into play with every task that each staff member undertakes, big or small. Team bonding activities create an opportunity for team members to develop confidence in themselves and their team members. Reminder, keep the environment comfortable and natural to build organic confidence, don’t force it!

Trust

A successful team has a solid foundation of trust. Through team bonding exercises, participants will learn more about each other naturally. These learnings can be applied to future tasks and real-world challenges. Trust-building activities can reveal team strengths, weaknesses, capabilities, and fears. These attributes typically would not be unveiled in day-to-day work. A deeper upstanding of fellow teammates contribute to a stronger relationship and trust overall.

Creativity

Team bonding activities do not have to be unproductive workwise. Gathering the team to work collaboratively provides an excellent opportunity to let creative juices flow. Team brainstorming sessions, regardless of the topic, can allow the team to share ideas and work together. Group sessions like brainstorming and meetings can even solve problems and areas of concern more effectively!

Motivation

Completing team-building activities can support a positive work environment that encourages teams to work more diligently. Motivating your team with fun, inclusive activities can lead your team to seek success at work as these activities are perceived as a reward! In addition, these sessions provide a sense of recognition and employee appreciation and encourage the team’s individual commitment to the business.

Staff Wellbeing

Often, team bonding can be an opportunity to take your team away from the desk (or the office) to have some fun, unwind and relax. A simple team lunch can give your team a moment of calm whilst still bonding with their colleagues. Team bonding can also involve games, creative challenges or even a chance to explore your local area. Here at Oraco, we value team bonding and make a conscious effort to block out time to bond!

Some examples of team bonding sessions we have had include;

  • Team Quiz – who knows who the best. This was a great way to learn more about each other and have a laugh.
  • Team scavenger hunt. This activity allowed us to be away from the office, work in teams and develop creative solutions to the task at hand.
  • Team creativity session – Building terrariums whilst chatting and learning more about each other.
  • Team walks – a great opportunity to get out in the fresh air, share stories and brainstorm. Team walks also create a source of inspiration, and who doesn’t love an endorphin rush!

All of the above activities were fun, exciting and rewarding, and although they were short sessions, they made a big difference on our team.

As we can see, there are many benefits to team bonding, so here are some tips and ideas on how you can implement team bonding into your office culture.

Head to our blog to read more on why your people are part of your brand.

Investment  

It’s important to remind yourself that spending money on team bonding is not splurging or an unnecessary business expense. Instead, it is an investment you are making for your team. Sometimes, the successes of one session may appear unmeasurable. However, the benefits will arise over time and will continue to increase the more time your team spends with each other in an informal setting.

Make the time

With busy schedules and tight deadlines, it can be hard to find the time to step away from the desk collectively. Blocking out time every quarter well in advance not only gives your team enough notice but also gives them something to look forward to. Setting a time in your team’s calendar can be done in less than two minutes – what are you waiting for?!

Team bonding is a team effort

Organising a team bonding day does not have to fall on someone with a managerial role. Taking turns to organise a session not only ensures every team member is involved but allows everyone to share their ideas and give the manager a break. If you have a large team, picking a name out of a hat or assigning teams or pairs to organise the session is simple and effective.

Team bonding is not only fun and exciting but has so many opportunities for individual growth and overall team development. Head to our Instagram page to keep up with our team bonding activities, and let us know if you give them a try!

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Rebranding doesn’t mean erasing everything that came before. 

If you’ve been in business for five, ten or twenty years, you’ve already built recognition, reputation, relationships and stories that have value.

The interesting part is working out what still belongs.

What should stay? What has the business outgrown? What needs to evolve? And what would you be crazy to leave behind?

A rebrand should make room for where you’re going, while still feeling unmistakably yours.

Think you might have outgrown your brand? Take another look.

Brand + rebrand projects now booking. Visit our link in bio to book a chat.
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#Branding #Rebrand #BrandStrategy #BrandIdentity
I’ve always been fascinated by symbolism 🌀

By how a single mark, image, word or gesture can represent something far bigger than itself. Across cultures and civilisations, we’ve used symbols to communicate identity, beliefs, stories, belonging and ideas that sometimes go far beyond what words can explain.

And somewhere along the way, I realised that’s also how I’d started to see brands.

A logo can become a symbol of what a business stands for. A colour can carry years of recognition. A phrase can represent an entire belief. A story can become shorthand for where a business came from and why it exists. Iconography can represent services, philosophies, products or ideas.

What we see on the surface carries meaning because of everything sitting behind it.

Over nearly two decades of working in branding, I also began noticing the same themes appearing again and again in the businesses people really remembered.

Their past, beliefs, future, people, identity, expression, impact and longevity.

Eventually, I gave each of those ideas a symbolic form.

They became Oraco’s Eight Brand Marks, and today they give us a way to look at a business from eight different perspectives and uncover the stories, ideas and meaning that make it distinctly its own.

The strongest brands aren’t built by adding meaning that was never there. More often, the clues already exist.

You just need to know where to look.

Explore the Eight Brand Marks via the link in bio.
One of the hardest things about running a business is knowing what actually deserves your attention.

When you're inside it every day, everything can feel important. The website needs updating, content needs creating, marketing isn't quite working, the messaging feels off. Someone suggests a new platform, another campaign or a complete change in direction. But more activity isn't always the answer.

A big part of Jessica's work, both through Oraco and the business owners she mentors, is helping people step back far enough to see what's really going on.

– What are you actually trying to achieve?
– Who are you trying to reach?
– What's already working?
– Where is the real disconnect?
– And what can probably wait?

Sometimes the most valuable strategy isn't adding another thing to the list. It's creating enough clarity to know what matters now, what comes next and what doesn't need your attention at all.

If you're looking for strategic advice, a fresh perspective and someone to keep you accountable to actually doing the things you said you were going to do, Jessica offers one-on-one business strategy and mentoring sessions. Shoot us a DM to find out more.
Last week, we lost someone very special.

Sean was a former Principal of Mannix College, a longstanding client of Oraco's, and someone I was lucky to get to know over many years.

I first met Sean in 2012 through my work with Mannix, and I remember instantly clicking with him. He was incredibly kind, funny, super organised and genuinely caring. He made working together easy, but he was also someone who took the time to get to know you beyond the work itself.

Every year, without fail, Sean would send me a Merry Christmas and Happy New Year message, always accompanied by a quirky little Bitmoji of himself. Even after he finished as Principal and we were no longer working together regularly, those messages continued. It's such a small thing, but I think it says a lot about the kind of person he was.

I've worked with Mannix since 2009, a relationship that now spans close to two decades, and Sean sits right in the middle of so many of those memories. He was there through an important chapter in my career and Oraco's growth, trusting us with Mannix for many years, and still making the effort to stay in touch long after our working relationship changed.

Looking back, it means a lot that such a longstanding professional relationship also brought someone like Sean into my life.

As the Mannix community gathers today to celebrate Sean's life, I'll be joining the service from home and thinking of his family, friends and everyone at Mannix. I had hoped to be there in person, but I'm glad I'll still be able to join everyone in remembering him.

Thank you, Sean, for your kindness, your humour and for always finding a way to put a smile on people's faces. You made a difference to so many people, myself included, and I'm very grateful our paths crossed.

Leanne x

Photo courtesy of Mannix College.
One year of @twobayslaundry 🤎

A year ago, Two Bays Laundry opened its doors with a brand we’d had the pleasure of helping Liz and Kirill bring to life from the very beginning.

From strategy through to the visual identity, we wanted to create a brand that felt fresh, organic and full of personality, but most importantly, one that felt like it belonged here on the Mornington Peninsula.

That sense of place became part of the identity itself. The curves within the logo draw on the movement of water and our coastline, while the stylised ‘B’ represents the two bays that gave the business its name, Western Port and Port Phillip. The coastal palette, natural textures and broader identity carried that story through the space (shout out to @saint.design.interiors), signage, uniforms, vehicles and everything in between.

It’s always pretty special seeing a brand move from ideas on a page into a real business, but even more so watching it become part of the local community.

A huge congratulations to Liz, Kirill and the whole Two Bays Laundry team on your first birthday. It’s been such a pleasure working alongside you from those early ideas through to launch and everything that has followed.

Happy first birthday! Here’s to everything still to come 🥂

ABOUT THE AUTHOR

Picture of Oraco

Oraco

We are designers, strategists, storytellers, coders, animal lovers, travellers, adventurers, yogis, gig-goers and coffee, tea & wine enthusiasts. We are for culture that fuels progressive and imaginative thoughts. We value positive change and believe in equality. We expect accountability. We aspire to create a work-life balance. We enjoy teamwork and contribution.

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