First, it was filtered selfies. Then came Boomerangs. Stories. Then Reels. Now? Instagram has dropped a new standalone video editing app Edits, designed to rival the likes of TikTok’s CapCut. If you’re a small business owner who’s already juggling 67 apps (and probably a coffee), you might be wondering if you need another app in … Read more
Last quarter, our crew shared what content had stopped them mid-scroll. This quarter, our team shared their favourite pieces of content and what a mixed bag we got! From the 2023 Women’s World Cup to Winnie the Pooh: The Deforestation Edition, here is another jam-packed edition of the content that stopped us in our tracks … Read more
If you’re an avid Instagram user like myself, then you’ve likely come across Reels during your scrolling journey. The short-form videos have become one of the platform’s most popular forms of content since the feature launched in August of 2020. Despite them being relatively new to the app, it’s hard to imagine Instagram without them. … Read more
Instagram carousels aren’t just a trend, they’re a high-impact format that can boost engagement, educate your audience and build brand trust. When used well, they outperform single-image posts and give you two chances to stop the scroll (thanks to the second-slide effect). Whether you’re a service-based business, product-led brand, or content creator, carousels offer flexibility, … Read more
There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special … Read more
Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we have put together a list of 8 simple and engaging content ideas you can try … Read more
If you’ve ever thought about doing an Instagram bio refresh, you may not have considered the numerous aspects that can change how people can reach you. It is important to consider certain things before hitting that save button. Want to know more? Read on to see how you can create a legendary bio that increases … Read more
Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience a sense of who you are and what you have to offer through a collection … Read more
In June last year, Instagram shared that they are no longer classifying itself as a photo-sharing app, and the drastic changes haven’t stopped from there. We have seen Reels take off, Stories get new features and purpose (with all users being able to share links regardless of their following count), and now we are told … Read more