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It’s Time to ⚠️ BeReal ⚠️: A Case Study Into the Newest Craze

BeReal

There are over 3 million apps (and counting!) available for consumers to download every day. We’re a tech-y bunch, with the average smartphone user spending around 818 minutes in-app weekly. 20% of this time is spent on social media platforms. At this point in the digital world, you really need to be offering something special … Read more

8 Creative Ways to Keep Your Social Media Content Looking Fresh

ORA_Blog-Header_Social-Media-Content

Feel like you’re in a content rut? We all know how tough it can be to constantly come up with killer social media content that both engages your current audience and attracts new ones simultaneously. To help inspire you, we have put together a list of 8 simple and engaging content ideas you can try … Read more

Creating a Cohesive Social Feed

Having a cohesive social feed is more than just a collection of ‘pretty pictures’. It is an extension of your brand and should demonstrate your brand’s aesthetic, tone of voice and brand values. Your social feed should give your audience a sense of who you are and what you have to offer through a collection … Read more

The Importance of Engaging Your Audience

Engaging your audience might be a foreign concept if you are not fully immersed in the social media world. If this is the case, don’t stress. This blog will unpack everything you need to know about social media engagement. Let’s start by looking into what social media engagement refers to. Social media engagement is the … Read more

How Each Social Media Platform Can Benefit Your Business

Social media is constantly growing and evolving, especially with new business-focused updates coming more regularly. Each social media platform is different, with unique posting abilities and audiences. Today, we will jump into how each platform can benefit your business growth. Facebook Facebook is a huge platform with 2.91 billion users worldwide. Therefore, an obvious benefit … Read more

Sailing Through Socials: New Social Media Features – February 2022

Another episode of our IGTV series, Sailing Through Socials is here again to take you through all the new social media features you may have missed. These features are some you may not have heard of but have the power to impact your business positively. In case you missed it, here’s a look at our … Read more

What We Can Expect From Social Media in 2022

As we all know, the world of social media grows, expands and evolves at a rapid rate, making it easy to fall behind. As the year flies by, trends and updates come and go. Therefore, keeping a lookout and staying up to date on all things social can help ensure you don’t miss a trend … Read more

How to Set and Achieve Your Social Media Goals in 2022

The past 2 years have been turbulent, to say the least, and it’s normal that during periods of stress or reconfiguration, plans and goals can change or be lost in the movement. Did you lose track of your social media goals last year? Did your business have to pivot and start again? That’s okay – … Read more

Sailing Through Socials: New Social Media Features – December 2021

Before you check out of 2021 and tuck into your Christmas feast, it’s time to check in on our monthly social media update – that’s right, it’s Sailing Through Socials time! Every month, the Oraco team creates a list of new social media features that can benefit your business. On this month’s Instagram IGTV, Kelsey … Read more

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