Hashtags have quickly become a “must-have” for social media and digital marketing. With the rapid evolution of the hashtag, the importance of understanding their fundamentals has grown just as quick. There is a lot of the hashtag world that many
The number of social media followers one has is often recognised as a popularity status or source of credibility. However, there is much more to followers than you think. Value, engagement, reach, following count and influencers are all important to
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a
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