So, you’re starting out in business and probably eager to dive straight into coming up with a name and designing a logo. You might have even started setting up your website and socials. It’s all very exciting, but rushing into all of this before defining your purpose, could cost you more time and money down … Read more
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the social media tech-heads put their brains together to come up with some new social media … Read more
Branding, brand strategy and brand identity – we’re sure you’ve heard these words flying around before and while they do sound like fancy buzz words, they actually have more substance and meaning. When you think of building a brand, your mind usually goes straight to the tangible things like a kick-ass logo or super fun … Read more
2020 was a year like no other and one that many of us small businesses would prefer to forget. Yes, we saw panic buying sweep supermarkets where aisles of toilet paper and food staples were emptied, but this wasn’t the case for most other non-essential businesses. Many lost business, were forced to adhere to trading … Read more
I don’t think any of us have had the year we thought we would have! Things are rapidly evolving with the COVID-19 situation and it is hitting small business hard. We’ve been providing free consultations to businesses about how to navigate through this time, so we thought it would be good to share some advice … Read more
Whether you’re managing the social media accounts for your sweet but petite, one-product business or an agency overseeing the content for a gaggle of different companies, if you’re in the business of creating social media content, it’s pretty important to incorporate a content calendar into your workflow. Like many businesses, it’s important for Oraco Agency … Read more
Branding is the foundation of any business, although a logo is important, a great brand goes above and beyond its logo. Great branding depicts the overall message that a business wants to portray and this can be represented through a variety of different visual elements. That’s where a brand style guide comes into play… What … Read more
A/B split testing is not a new concept in digital communication however, it is not as commonly used as SEO, web analytics and usability for the simple reason that not many businesses know what it is. Many companies wanting to test their online promotional and marketing strategies use the method to gain insight into audience … Read more
Engagement is key when it comes to online audiences. With so many distractions in the digital world, keeping your customers engaged can prove to be difficult but it is crucial for success. Why exactly does engagement matter? Engagement is a leading indicator of how strong your customer relationships are. It shows what your customers are … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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