Some might call it the resurrection of Pinterest and others might say it never really left, but what we do know is that the creative search engine platform is steadily on the rise. We’ve collated all the information you need
Influencers have a big part to play when it comes to the merging of word-of-mouth marketing and traditional paid ads. This hybrid of paid brand awareness may not always be given the best wrap, but if you get it right
If you’re a business owner, we’re sure you would have considered customer retention strategies and asked yourself, “how do I keep my customer’s coming back for more once I have sold them a product or service?”. On the same note,
When you work in branding, you often ponder brand choice and why people choose one over another. Is it the price? How about the perceived quality or reputation of the product? Or is it because someone else told you about
It’s true, an up-to-date and consistent brand identity could be the difference between a customer choosing you over a competitor. According to a survey by Lucidpress and Demand Metric, consistently presented brands are 3-4 times more likely to enjoy excellent
You’ve probably heard the phrase ‘consistency is key’ when it comes to branding, but have you ever really considered why it’s so important? Quite often, an ad will come on TV or the radio and I instantly know what brand
Last week, we brought you the news that Facebook had banned Australians from viewing and sharing news in their Facebook feeds. This Facebook news ban caused many pages that provide crucial information like the CFA and Queensland Health to have
2020 was certainly an interesting year, to say the least (and has unfortunately carried over to 2021!) While the pandemic raged on, people started running out of things to do, and as we went into lockdown around the globe, the
This morning has been one heck of a ride, with Facebook blocking Australians from accessing news in their Facebook feeds under the proposed Australian Government Media Bargaining law. Essentially, this means that Australians are no longer able to see news
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