In the business world, social proofing your reputation can have a significant impact on boosting your sales. As a society, we are heavily influenced by what others think – it’s part of the reason why influencer marketing is thriving! We love to see what the people we trust the most (sprinkled in with celebs that … Read more
Your brand reputation is much more than answering a few Google reviews here and there. From the words you use in your copy to the logo you use, your brand reputation is everything, and once it’s tarnished, it’s hard to get it nice and shiny again. If you’re wondering how your business can build and … Read more
The reputation-reality gap is a long-held theory that occurs when a brand’s or individual’s reputation doesn’t match reality. Reputation is essentially a matter of stakeholder perception, and reality is the truth. With an influx of consumer demand regarding corporate social responsibility, we’re seeing more and more cases of whitewashing, greenwashing, and businesses essentially not fulfilling … Read more
Jeff Bezos, Executive Chairman of Amazon, put it well when he said, “A brand for a company is like a reputation for a person. You earn your reputation by trying to do the hard things well.” Essentially, you can’t just have a great looking logo or develop inspirational values for your business and as a … Read more
Your reputation is the most important thing when it comes to your business. There’s no point in having a great branding strategy if your company has a reputation for poor customer service or a bunch of negative online reviews. Just like there’s no point in investing money in advertising your product or service offering if … Read more
It can become quite an overwhelming concept when you think about ensuring your brand is protected online. This is because the digital space is limitless, with multiple websites and pages spanning across the ether. We have created a go-to list for you to combat this, which covers three steps to ensure your brand is protected … Read more
Let’s face it – no business crosses their fingers when checking their Google Reviews or social media comments in the hope of a negative review. And whilst positive reviews are a win for your company, it’s unrealistic to expect them all the time. Negative reviews don’t always mean your reputation is damaged – in fact, … Read more
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