Like most occupations in the digital space, there are design programs and platforms that our designers use daily that we simply can’t function without. Our design team is always looking for efficient ways of developing artwork so that we can
“Isn’t my logo the same thing as my branding?” If we had a dollar for every time we’d heard this, let’s just say we’d be very rich! “Your brand is more than your logo” maybe you have heard this and
Often people think that once they have a logo, they have a brand. This is not the case. A brand – including your website design – is your company’s entire identity, from who you are and what you stand for
We’ve said it a hundred times before, but we’ll say it again – your brand is SO much more than your logo. All the best brands we love have comprehensive branding strategies that have allowed them to grow into the
Brand values are the north star on your business journey – the constant bright source that leads you and your team toward a purposeful destination. They are the key to creating a flourishing workplace culture and attracting your ideal customer.
Calling all businesses! Are you ready to start building your brand’s colour palette? While some may be excited about developing mood boards and choosing the perfect colours to match their brand, others might find it overwhelming. Having a solid colour
Like fashion, logo design trends often evolve to align with the present day. Cultural progressions, political events, societal developments, and technological advancements shape these trends, and brands that don’t take part in the evolution can fall behind and lose credibility.
Let’s face it, not all of us have what it takes to be a graphic designer. But what happens to small businesses who don’t have the resources to hire a graphic designer? They do it themselves of course! If the
For a brand to be truly successful and stand the test of time, it needs to be prepared to respond and evolve as the environment around it shifts. In contrast to a rebrand, brand evolution is about small baby steps
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