In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted us to conduct a new research project, aimed at unravelling the efficacy of hashtags on … Read more
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to their products being stocked by some of Australia’s biggest retailers. But on the way there, … Read more
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps that little boutique store in the next suburb? Now, consider why you love it. Chances are that they’ve nailed their customer retention strategies. This may be through a number of ways, including offering … Read more
A conversion campaign primarily aims to achieve a conversion as the outcome – hence the name! Advertising platform StackAdapt explains it well by stating, “The ultimate goal of any overall campaign strategy is conversions. Even if a campaign is focused on awareness, the end goal is to garner more interest in a product or service … Read more
You would have seen that we’ve been talking a lot about campaigns lately. Hopefully by now, you’ve gotten yourself familiar with what a campaign is (if not, head to this blog). So, we thought the next logical step would be to run through a range of different types of campaigns. By doing this, we hope … Read more
With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care and inner happiness. Self-love and empowerment have become a growing trend across various campaigns over … Read more
Hopefully by now, you have read our latest blog breaking down what a campaign entails and how you can implement one for your business. Campaigns can be effectively executed on a small or large scale, permitting it aligns with your overarching goals and desired outcome. Running a campaign on your social media platforms is a … Read more
Campaigns made simple! We understand that hearing the word campaign sounds rather daunting. It can feel like a lot of work is involved, but we would like to show you how easy and beneficial it can be to run campaigns for your business! Campaigns can be executed in a range of formats and don’t always … Read more
We acknowledge the Bunurong/Boon Wurrung People, the traditional custodians of the land on which we live and work. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We are committed to moving towards justice, truth, equality and liberation for First Nations people and are proud advocates of Pay The Rent.
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