Building a brand isn’t just about having a great logo or a catchy name. It’s about creating a connection—an emotional bond that makes your audience feel something when they think about you. Like any great love story, your brand must
In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted
For over a decade, Thankyou has been chasing a single idea – to be a sustainable social enterprise at global scale, making an impact around the world. Thankyou has executed some truly unconventional and highly successful campaigns that led to
When you think about your favourite brands, who springs to mind? Is it the local coffee shop on the corner, or perhaps that little boutique store in the next suburb? Now, consider why you love it. Chances are that they’ve
A conversion campaign primarily aims to achieve a conversion as the outcome – hence the name! Advertising platform StackAdapt explains it well by stating, “The ultimate goal of any overall campaign strategy is conversions. Even if a campaign is focused
You would have seen that we’ve been talking a lot about campaigns lately. Hopefully by now, you’ve gotten yourself familiar with what a campaign is (if not, head to this blog). So, we thought the next logical step would be
With Valentine’s Day just around the corner, now is the time to buy yourself some roses, chocolates and cultivate self-love! As we move into 2022, the traditional focus of Valentine’s Day has shifted from cards and romantic dinners to self-care
Hopefully by now, you have read our latest blog breaking down what a campaign entails and how you can implement one for your business. Campaigns can be effectively executed on a small or large scale, permitting it aligns with your
Campaigns made simple! We understand that hearing the word campaign sounds rather daunting. It can feel like a lot of work is involved, but we would like to show you how easy and beneficial it can be to run campaigns
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