The Art and Science of Design Principles

Design isn’t just about making things look pretty. It’s a delicate balance of form, function and psychology that creates experiences that stick with people long after they’ve scrolled, clicked or walked away. Behind every jaw-dropping design are design principles. Rules,

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Why Accessibility is Essential for Your Brand

In a world where brands strive to be more inclusive and forward-thinking, accessibility is often overlooked. But forward-thinking brands are beginning to change that. Take Coles Group, for example. In 2024, it was ranked number one in Australia’s Access and

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Is the Luxury Brand Scarcity Strategy Sustainable?

Rolex, a symbol of luxury, has long thrived on its exclusivity and craftsmanship. But in an era dominated by Millennials and Gen Z, who demand transparency and authenticity, is the brand scarcity strategy sustainable or is it time for a

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brand strategy

What Is Branding and Why Does It Matter?

Every brand strives to leave a lasting impression, but this is difficult to achieve without clear branding. Branding isn’t just about creating a standout logo and communicating your ‘what’ – it’s about defining your ‘why’ and crafting a clear path

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Rethinking the Role of Hashtags on Facebook

In the ever-evolving landscape of social media marketing, strategies are often built on a foundation of best practices and common knowledge. However, what if some of these assumptions are not as effective as they used to be? This question prompted

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